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UK Sausage Week

The annual meat industry campaign from Meat Management magazine designed to help boost trade each autumn

The UK’s biggest annual event promoting sausages comes into profile each autumn through UK Sausage Week – organised by YPL Exhibitions & Events and exclusively backed by Meat Management magazine, the trade’s number one publication.

With sausages being so important to the meat industry and also a much loved staple food enjoyed by many, many millions of consumers, the initiative is specifically designed to support the trade and its suppliers, and to generate substantial interest and increased revenues over the all-important autumn period, a key time for sausage sales both at retail and wholesale.

UK Sausage Week kicks off with an Awards ceremony and lunch, which recognises great products from all sectors and is when the UK Sausage Champion for the current year is revealed. This is followed over the week by a range of activities throughout England, Scotland, Wales and Northern Ireland. Category partnerships for sponsors are available to industry suppliers which includes tickets for the UK Sausage Week lunch, an advertising package, regular branding and marketing exposure to the trade via Meat Management, its website and a whole range of other platforms.

The categories are:

Best Independent Butcher: North
Best Independent Butcher:
North East

Best Independent Butcher:
North West
Best Independent Butcher:
East Midlands

Best Independent Butcher:
West Midlands
Best Independent Butcher:
South East

Best Independent Butcher:
South West
Northern Ireland
Best Foodservice Sausage
Best Manufacturer Own Brand Sausage
Best Supermarket/Multiple Retailer Sausage
UK Supreme Sausage Champion

The UK Sausage Week awards luncheon will include a celebrity ‘Sausage Ambassador’  as host to help present the 14 Awards, which will also features the UK Supreme Sausage Champion.

Helping at the GLTS
Alexis Conran speaking at the GLTS
A busy Group Leisure & Travel Show
Another enjoyable seminar session at the Group Leisure & Travel Show
Alexis Conran speaking at the GLTS

UK Sausage Week is open to sponsorship from partners who wish to be commercially involved. Each award category will be available to sponsor and attractive packages come with a host of benefits including a table at the Awards luncheon and substantial advertising and PR exposure.

For details of sponsor packages contact Michelle Ingerfield: michelle.i@yandellmedia.com

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